In a country like India, where heat and humidity are the order of the day, the skin has a tendency to sweat a lot. As a result, the need to itch increases, and could become a cause of social embarrassment. Paras offered a solution that was aptly named - ItchGuard. The response to this new product was overwhelming.
And within no time, ItchGuard rose to become a star performer at Paras. It had addressed an issue, which was so common, so personal to everyone, yet so unspoken. And by doing this, it projected, in a very strong manner, the philosophy of Paras of providing solutions where none existed, to make lives healthier.
Today, ItchGuard as a brand encompasses both medical as well as lifestyle values. Because, sweat is integral to a hectic routine. And so, ItchGuard is now being looked upon as part of daily hygiene, complimenting active life!
Dermicool Powder came as a refreshing break from ordinary prickly heat powders. While others focused on curing prickly heat and itchy rashes, it was just as important to provide an instant sensation of relief from prickly heat. DermiCool went a step ahead with its unique property of DUAL ACTION.
Dermicool Powder not only offers an effective cure for prickly heat but also gives instant relief from its burning discomfort. Dermicool Powder's Bacteriostatic Formula cures prickly heat while cooling properties provide gentle relief that�s second only to a mother�s loving care.
So whenever �chubhti jalti ghamori� strikes just dab on DermiCool Prickly Heat Powder and feel magic of �Ghamoriyan foo mantar�
Dermicool Prickly Heat Powder is available in four refreshing fragrances - Regular, Sandal, Lavender & Lime.
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